THE CROOK & MARKER MANIFESTO
Two small words say so much. They say it’s time. In fact, it’s long overdue. They herald an end to compromise and lifeless, tasteless experiences.
We’re Crook & Marker and we’re in the business of “at last.”
We stand, Crook in hand, ready to lead people to something better. Something memorable. We lament that, like sheep, people are wandering to safe grounds, letting others take the color out of life.
As Markers, we exist to lead them back. Back to enjoyment. Back to real.
At last, we have unshackled sugar from good times, without forcing enjoyment out of the equation.
At last, we can save the world from itself. From the acceptance of insipid, colorless experiences. From false flavors and wild claims.
We’ll lead an industry – one that’s lost in bland and crippled by compromise – back to color, transparency and a simple truth: at last, you don’t need sugar to have a good time.
WHAT'S IN A NAME?
The shepherd's tool for controlling his flock.
The black sheep who refuses to be penned in
CROOK & MARKER:
Stand out from the sea of sameness. Seize the Crook. Be Unbound.
ONCE A MARKER.
Ben Weiss, Founder
A TRUE TEAM OF MARKERS
We are committed to building a diverse team of Markers who are driven to advance our company’s mission to redefine the alcohol beverage space. Those who are chosen to join the Crook & Marker journey will perform many different roles in the organization and will bring distinctive experiences and perspectives to their work. While we are proud to attract talented, motivated individuals with competitive spirits, we believe it is critical that everyone shares a team-oriented approach to their work. We expect all employees to treat their colleagues with civility, dignity and respect, regardless of position, status or experience. Being a black sheep and a Marker does not mean being disrespectful or antagonistic to your colleagues.
We all must uphold these standards to ensure that Crook & Marker is a truly world-class organization that values our employees and inspires everyone to perform at their highest levels to achieve the collective goals of our team.